By Layla Tiell, Guest Writer

Recently, campus welcomed a new pop-up shop moe&co, run by Xavier senior, Alaina Moe.

 Located in the Center for Innovation building on campus, this shop is a venture that combines creativity, entrepreneurship and the desire to share unique products with the college community. 

Moe explained that her inspiration to start the pop-up shop was a mix of passion and timing. Despite the grand opening of her shop being so recent, moe&co has actually been around for years, via her Instagram account @moeandco_.

When people ask her how long she’s been doing this, her response is more realistic: “About three years now. But my honest answer: ‘Since forever ago.’” 

“My first ever bracelet I made for myself, this was before I had a company, and my friends would just try to buy it off my wrist,” Moe said. 

“So I was like, okay, maybe this is something that people like, and then I just got creative with designs.” Her approach ensures that each item she sells is thoughtful, original and tailored to her audience.

“Since Forever Ago” is the first line of hers, inspired by doing what she loves and continuing to do what she loves. 

After switching her minor from political economy to entrepreneurship in her sophomore year and spending some time with teaching professor Mike Halloran, a Management & Entrepreneurship Taskforce Member, it was time to bring Moe’s shop to life. 

“I just think it has so much more personable feel, and that was really just my dream.”  Moe said. Many of her products start as thrifted pieces, which she transforms by printing distinctive designs onto them, giving each item a one-of-a-kind touch.

When asked what makes her work different from what’s already out there, she shared it is the personal touch in every product. Most of her work is inspired by family, and she hopes to one day create a clothing line dedicated to her father or grandmother. This dedication to authenticity is part of what draws customers to her shop and keeps them coming back.

The process from idea to sale is entirely personal, from selecting thrifted items to adding her own designs and handmade touches before they reach customers. 

Selling is not just about the product itself but the message behind her pieces, connecting with her audience and spreading love in meaningful ways.

To Moe, her pop-up shop is more than just a place to buy creative items; it is a reflection of her dedication, values and entrepreneurial spirit. A purchase allows students to support a peer pursuing her passion. 

This pop-up shop is a reminder that entrepreneurship does not have to wait until after graduation. Sometimes, all it takes is passion, creativity and the courage to bring your dreams to life. As of  right now the pop-up shop will be open Monday and Wednesday from 12-4pm with hours subject to change.