Entrepreneurs frank about business

By: Jonathan S. Hogue ~Opinions & Editorials Editor Norwood’s favorite entrepreneurial team Xavier Hot Dogs took its skills from Cleanay Avenue to the classroom. Professor Leslie Rasmussen invited the team to speak during her Principles of Strategic Communication class. The goal was to discuss Xavier Hot Dog’s communication strategy, outreach efforts and ways the group differentiates their brand from other food vendors. Xavier Hot Dogs, known for its easygoing approach to business, commented that this is not a serious venture, but something created to have fun. “We don’t take this too seriously,” commented Alex Tilford. Scott Stratford, the self-proclaimed marketer … Continue reading Entrepreneurs frank about business