By: Nick McGill ~Sports Editor~
The Xavier University athletics department signed a new deal with Nike that blankets all sports.
Since the 2001-02 season, Nike has covered the men’s basketball team. In 2010 the program’s status was newly listed at Nike NTS promo status. With the new deal, the partnership will cover all Division I sports.
Nike will be the footwear and apparel provider for all 18 varsity sports on campus.
This partnership provides a big name that is in support of Xavier athletics. Nike sponsors many of the top collegiate programs in the country. A vast majority of teams that make the March Madness tournament are sponsored teams.
“This is exciting news for all of our 18 programs. Nike is the gold standard for footwear and apparel both in terms of quality and popularity,” Athletic Director Greg Christopher said.
Quite simply, this deal only strengthens Xavier’s brand and image.