By: Rich Meyer ~Copy Editor~
Xavier is launching the second annual social media takeover called “March Gladness” from March 9-11.
The program is run by many groups on campus, including students, faculty, alumni and staff.
“I love that March Gladness isn’t just about the giving but incorporates it with general engagement of students, staff and faculty,” Molly Dugan, assistant director for leadership and orientation in the Office of Student Involvement Molly Dugan said.
Beginning in 2014, the program is designed as both a way to celebrate the Xavier community as well as to promote giving.
“In 2014, we decided to run the program to engage our alumni and students where so many of them are: on social media,” Director for the Annual Fund and the 1831 Society Leigh Ann Fibbe said. “Running it again this year was a no-brainer. In fact, our hope is that this becomes an important tradition and part of the Xavier experience for students during their time on campus and a time for them to reconnect when they graduate.”
“#GladXavier” became the top trending topic in Cincinnati on Twitter during the event in 2014.
“First, during this 48-hour period, we hope to dominate social media outlets with #GladXavier. Second, we want to connect Xavier pride to philanthropic support for Xavier and are asking for people to make a gift – of any size – to show their love for Xavier,” Fibbe said.
Donations made during March Gladness can support any part of the Xavier community, but the event is not solely focused on financial gifts.
“While there is a monetary aspect to March Gladness, I want to stress that what is most important is the engagement of our students, staff, faculty and alums. We aren’t looking for huge gifts – just folks to join the campaign,” Dugan said.
The event kicks off with a free breakfast in the Hoff Dining Hall on March 9.
For more information about March Gladness and for how you can get involved, visit http://www.xavier.edu/alumni/march-gladness.cfm.