By: Jess Larkin ~Copy Editor~
The Xavier Student Activities Council (SAC) and the D’Artagnan Marketing Group are collaborating on an event hosted at Betta’s Italian Oven. The event, officially dubbed “Betta’s with Bae,” was created in an effort to garner more campus publicity for Betta’s after its revenue decline over the last few years. Despite its full bar of imported craft beers and wines and a high recommendation for its pizza from Cincinnati Magazine as “the best in the city,” Betta’s business has dwindled.
“When my team and I began working with Betta’s, we all seemed to notice the same thing,” sophomore Matthew Connor, consultant for the D’Artagnan Marketing Group, said in an email.
“Here was a high quality, unique Italian restaurant with delicious food, comfortable atmosphere and an amazing bar, all at a relatively low price. It is perfect for any occasion whether it’s a date, watching your favorite sports on television or just enjoying time with friends,” Connor said.
The D’Artagnan Marketing Group, affiliated with the Marketing Club, is a student-run consulting group on campus that takes in clients that are in need of any help that is marketing related.
The group gives students the opportunity to apply their classroom knowledge in the real world by taking on clients that need marketing assistance. Betta’s is one of the group’s clients, with student members Connors, Mark Green, Megan Ybarra, Nate Cook and Ben Shircliff, along with current Consulting President Michael Dolunt.
“What was so baffling was that next to nobody was experiencing what we had,” Connor said. “We knew right from the get-go that just getting people in the door would get them to come back again and again.”
Connor and his group have worked since the beginning of last semester with Betta’s, helping with customer involvement and loyalty, hoping to establish rapport with Xavier students, particularly those over 21 who can enjoy the full bar. “The date night project is one of many projects we are using to get more students to experience these great things about Betta’s,” Connor said.
Students are encouraged to bring their dates or friends to enjoy live music from Pat Mueller, a raffle and delicious Italian plates from 5-9 p.m. on Feb. 25 at Betta’s on Montgomery Road.
Attendees of the event will receive a 10 percent discount on their meal, as well as coupons to Graeter’s and Stones Lanes for after the dinner.