It’s not uncommon these days for different internet challenges to go viral. Some of them are pretty bizarre, such as the currently popular “set yourself on fire” challenge. (Seriously, people are pouring nail polish remover on their bodies and lighting it on fire.) But internet challenges are rarely as important as the ALS (Amyotrophic Lateral Sclerosis) Ice Bucket Challenge. The idea was created by the ALS Association, and the challenge began gaining popularity in early August. Participants are tasked with filling a bucket with ice water, dumping it onto their heads and posting proof of it on social media. They … Continue reading Ice bucket challenge: heroism or narcissism?