Marvel starts “All-New, All-Different” campaign

By: Grant Vance ~Staff Writer~

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Photo courtesy of | Marvel’s new campaign takes place eight months after a catastrophic event ends its most recent comic, “Secret Wars.”

Starting this month Marvel will be releasing several new series that will entirely change its traditional character affiliations.

While Marvel has gone in different directions with characters in the past, what is typical in these instances is a “retcon,” otherwise known as a contrived plot device used in order to set comic book storylines back to their respective status quo. As of late, Marvel has been experimenting quite liberally with character identities, but rather than moving in the direction of a retcon, they are instead moving in a more dynamic direction with their, “All-New, All-Different” campaign.

The “All-New, All-Different” campaign is something the company has been building to for years through different titles, culminating in to the universe-shattering crossover event, “Secret Wars.”

“Secret Wars” is the current crossover event happening in the Marvel comic book storyline, in which every universe ever established within the mold of the company has been condensed to “Battleworld,” a patchwork planet of different Marvel affiliated domains ruled by a god-like Dr. Doom.

Extremely nerdy exposition aside, the point of “Secret Wars” is to organically shift the status quo of Marvel in a fresher, more dynamic direction.

There are several changes being made to traditional teams all throughout Marvel, most notably their staple team book, “The Avengers.” The “All-New, All- Different” Avengers team will consist of Thor (Jane Foster), Spider-Man (Miles Morales), The Vision, Ms. Marvel (Kamala Khan), Iron Man (Tony Stark) and Captain America (Sam Wilson). While many of the heroes that make up the Avengers remain the same, many of their identities have changed, such as Thor, Spider-Man and Captain America.

Other notable changes include new Hulks in Amadeus Cho and “future imperfect” Hulk, new Wolverines in the female X-23 and the fan favorite “Old Man Logan” incarnation, as well as a shift for Peter Parker, who will finally move on from his commonly overused storylines to be an international Spider-Man.

Along with these character changes there will also be a wide variety of brand new series, including Jason Aaron’s experimental “Weirdworld” and Marguerite Bennett’s entirely female super team “A-Force.”

Be on the lookout for these new titles at any local comic book shop.

For any non-comic book readers looking for a jumping on point, “All-New, All-Different” is a great place to start.